One would not think it is possible but there are still companies out there whose first priority is happy customers. Yesterday morning - rather around midnight - I ordered a cool cardgame from Amazon.de. Only to recognize a minute later or so, that it's prize of €9.99 fell short of the prize for free shipping.
I thought, okay, lets add something for €10 to get free shipping, so I went back to the startpage. Now since Amazon knows me pretty well they offered me to buy the Ween - Live in Chicago DVD. YES! I ordered it, too, immediately went to the account management to summarize the two orders just to see a message like We could not summarize your orders since one of the articles has already been sent. What? It's f*cking midnight and I just ordered it a minute ago?!
Rather angry email to the customer support to summarize those two orders. When I checked my email again late yesterday evening I got the reply from Amazon. The usual stuff "We could not... we are really sorry.. bla bla." I was just about to delete the mail when I read the last sentence. "Since the contentedness of our customers is our primary goal it is an implicitness for us to transfer the shipping fee for both orders to you banking account."
Now if this is not obligingness I don't know what is
Matthias